WHY WEBINARS
We sincerely believe that Webinars are a great tool to reach out and engage audiences in a non intrusive, self driven environment and therefore creating and leaving a greater impact specially in a world driven by contact less directives. In a normal environment too, Webinars are also strategically effective in reaching out to audiences in dispersed geographical regions where traditional mechanisms of connective would not be a feasible alternative.
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LEVERAGING WEBINARS
The evolution of webinars, from basic video conferencing to the use of sophisticated software for interactive engagements, has transformed it into a powerful marketing tool. Be it for the cause of brand awareness, lead generation or sales, webinars have paved the way for a cost-effective means to engage customers.
Here are some areas we have worked with our customers and leveraged Webinar successfully
Awareness |
Spread awareness on new products and solutions, Brand Value, Corporate announcements |
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Engagement |
Build engagement with Customers and prospects to ensure recall |
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Enhance reach |
Reach out and establish a connect with audiences beyond the normal markets |
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Customer Service |
Connect your solution experts, product and service managers to listen directly to customer needs |
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Market Pulse - Survey |
Collect market feedback on products, solutions and services and position your offerings accordingly |
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Demand Generation |
Talk about your solutions and capture expressions of interests directly |
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Thought Leadership |
Build thought leadership by championing subjects that align with your organization's philosophy |
OUR EXPERIENCE
CUSTOMER STORIES
THE CLIENT
One of the world's largest IT Infrastructure products and solutions provider including PCs, Servers, Storage etc.
THE CONTENT
Product, technology and thought leadership around the industry
THE AUDIENCE
IT Decision Makers in Large Enterprises and Global corporations
THE SOLUTION
Themed around a discussion over coffee, the webinars are delivered as a series across weeks . The webinar often involves multiple speakers in a presenter mode. An innovation that delivered engagement was a panel discussion format with speakers in different geographic locations
THE CLIENT
A Global leader in Domain Registration and Web Hosting services.
THE CONTENT
Product and solutions awareness and new user acquisition. Targeted at engaging new and existing users.
THE AUDIENCE
Web Developer Community across India, including individual free lancers and corporate web design teams.
THE SOLUTION
A series of monthly webinars, designed to excite existing users for enhanced usage and drive new users to sign-up for the free service. Engagement was driven through interim Poll Questions, in the form of a quiz that solicited spontaneous answers that won the participant small goodies.
THE CLIENT
A Multi-national semiconductor company that provides chips for wireless communication, HD TV & mobile devices.
THE CONTENT
Application & technology content around the launch of a new technology platform (based on their latest chip)
THE AUDIENCE
Product, Embedded & VLSI designers, Engg. Graduates. In association with an industry body of international repute.
THE SOLUTION
The webinar was a two part series that was organized as a satellite event of a large format event (Hackathon) that was organized after the webinars. The webinars complimented the showcase event, built awareness of the platform and also drove registrations for the event.
THE CLIENT
A Software product provider with a global footprint with headquarters in USA and operations in Singapore and India.
THE CONTENT
Thought leadership content around the application of the products and Product awareness
THE AUDIENCE
Software designers, Technical Architects, CTOs and CIOs
THE SOLUTION
A webinar series that provided industry awareness and product knowledge. The coordination between the speaker/presenters from different time-zones was critical to the success and was seamlessly achieved. The expectation was also to drive initial demand for organization's product.
THE CLIENT
The small and Medium business division of the world's largest PC supplier.
THE CONTENT
Various aspects of small business, right from security, business growth, digital transformation to technology.
THE AUDIENCE
Business owners, ID department heads, Start-up community, existing and new customers & prospects.
THE SOLUTION
A continual series of Webinars, with call outs for connect with the leader, visiting experience zones, request for leads and feedback on available solutions. The reward driven occasional webinar based surveys were an amazing source of audience analysis and also a good means of engagement for the participants.
THE CLIENT
An association of Senior Leaders across industries, associated for their alignment on Digital transformation, AI, IOT and machine learning.
THE CONTENT
Content around IOT and Information Security
THE AUDIENCE
Senior Industry Leaders, System Architects, CTOs and CIOs
THE SOLUTION
A webinar series that invited international speakers to share perspectives. Sessions where engagement was a greater need than sharing a one sided point of view. The sessions also included giveaways for engagement and helped create the pipeline for subsequent webinars.
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